Article DetailsThe Law Firm Directory as a Tool to Successful Online Marketing According to FindLaw |
| Date Added: November 13, 2008 03:50:13 AM |
| Author: Philip L. Franckel, Esq. |
| Category: |
| FindLaw stated that, "Online directories are one of the most effective tools available to attorneys who want to generate visibility for their practice and reach more well-qualified, motivated prospects." FindLaw found that "Placement on directories puts your name in front of potential clients seeking counsel, and positions you as an expert. Plus, directories are an authoritative source in searches and can boost conversion rates." A FindLaw White Paper entitled Visibility, Design and Content-Three Steps to Successful Online Marketing, stated, "In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: building visibility via search engines and directories; using distinctive site design to set the firm apart; and delivering persuasive content that engages prospects and deepens client relationships. ...Links from other law firms, online directories and legal sites such as FindLaw.com also support an effective link building campaign." |
